After the great response of the public to the e-Tron EV concept at Los Angeles, Frankfurt, and Detroit Auto shows, Audi revealed that their entire range of electric coupes will carry the e-tron branding and that the roll out of the electric supercars will be limited.
The carmaker appears to be eyeing a similar strategy of how they marketed the legendary Audi Quattro. So we can expect that the e-Tron brand will have the same angst, power, and distinction when it goes to production two years from now.
The first batch of e-Trons will be assembled in Ingolstadt where they also do their electric car research, testing, and designing. The expected end goal is to produce at least 1,000 units of the e-Trons though it has not been revealed which Audi factory will handle the production.
