27Sep
Categories: Audi, Audi Q7, SUV
Audi released information that the 2010 Q7 will get new LED lighting treatment and an upgrade of its Multi Media Interface or MMI. The new Q7 also gets a new style of rims and new paint for the lower body.
The planned changes are very minor considering that the Audi Q7 is one of the most competitive big SUVs in the market right now, rivaling the BMW X5 and the next-gen M-Class from Mercedes-Benz.
A new tail lamp LED setup will be in place. Audi will also make available options for LED daytime lights and turn signals.
The 2010 Q7 will also have the latest version of Audi’s MMI, joystick control, 3D navigation map, and Sirius traffic data. The driver or occupant can actually say that they are hungry and the system will lead them to the nearest restaurants.
The Q7 has a history of good ratings from the National Highway Traffic Safety Administration. It is also considered one of the safest vehicles in Audi’s fleet with Top Safety Pick recognition from the IIHS or the Insurance Institute for Highway Safety.
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06Sep
Categories: Audi, Corporate
Ahead of the expected revival of the Auto Union with the recent tie up of Porsche and Volkswagen, a lot of car industry experts wondered at the future of the Audi rings on its badge.
The interlocking ring was originally the branding used by the Auto Union when it was formed in 1932. Audi fanatics have nothing to worry about though since the rings will be staying on the grille of their favorite car.
The Audi logo has been updated. Designers gave the interlocking rings more
shimmer and clearer cuts to make them more defined. So the rings are staying with Audi only presented with a different lighting perspective to make it even look better.
The font of the Audi name also gets a makeover. It is a lot simpler and more modern as the company decides to use a sans-serif font which loses the curvy look of the previous badge. The letters also get a more intense red for its color.
The revision of the interlocking rings and the Audi name comes in time for the car maker’s 100th year founding anniversary and right on the spot before the resurrection of the Auto Union.
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